DigiTrafic® - the complete people counting solution, based on infrared technology barrier, wholly designed and developed by Quartz Matrix specialists.
Why is it necessary to know the number of customers in retail business area?
- To evaluate the success of marketing campaigns
- To measure the performance of each store / location
- To compare the performance of stores inside a store chain
- To negotiate rental levels inside shopping malls
- To calculate the conversion rate between visitors and buyers
- To monitor recorded audience to organized events
- To properly size the sales staff and daily working schedule, depending on peak hours and days
DigiTrafic® advantages:
- Provides annual, monthly, weekly, daily and hourly statistics on customer traffic in each location
- Measures the efficiency level of marketing campaigns
- Monitors customer traffic before, during and after implementation of a marketing campaign
- Provides useful information to synchronize purveyance activity with the less busy periods
- Helps sizing sales staff to increase their efficiency
- Improves new organizing and presentation methods for merchandise inside stores
- Monitors audience level for various organized events
- Allows counting people that enter (IN) and leave (OUT) on a single door and on multiple doors
- Collects data and analyzes the statistics into tables and graphs.